My approach
From many conversations with individual entrepreneurs, I have developed a light-footed method.
This allows us to analyze and advance your business systematically and at the same time with a lot of heart and intuition.

6 Ps for your effectiveness

Traditional marketing concepts are often too confusing, too imprecise or simply too complex and costly for individual entrepreneurs.
From my work with many coaches, consultants and individual entrepreneurs, a light-footed method has emerged that allows us to see quickly,
- where you stand,
- what you need and
- what the next steps are for you,
to make your business and offer clearer, more attractive and more effective.
Perhaps you know the story of the man who has lost his key and is looking for it under a lamppost. A man comes by and asks “Are you sure you lost the key here?”.
To which the seeker replies “No, it was over there, but the light is better here.”
3 central fields of analysis
The story with the key may seem a bit strange, but unfortunately it often has more to do with reality than we would like.
I have often seen self-employed people who are constantly working on the product and when I ask how many people know about the product, it gets quite quiet.
It is important to me that we take an analytical approach and work on the right problem with regard to your goals. This CAN be the product, but it can also be other topics.
The three analysis fields help you to better understand your starting point.
Who are you?
Profile
Positioning
What do you offer?
Portfolio
Pricing
How do you become effective?
Presence
Performance
Who are you?
My customers know that they need to stand out.
They even think they need to be somehow “unique”.
Most people are unique with their offer – but in a different way than they think.
Profile
Individual entrepreneurs are often an integral part of the “product”. You buy from them because they are who they are.
And that is exactly what we are looking at in this aspect.
- Who are you?
- What do you bring to the table?
- What drives you?
Positioning
This is about what you bring to the table of the world through your special combination of abilities, motivations, skills, characteristics, etc. Who are you with this special “configuration” – also in the context of the competition and your target group?
What do you offer?
Your offer is like an outstretched hand towards your customers.
You are offering them that something will get better by working with you.
Portfolio
For someone to want to buy, this offer must feel relevant, tangible and valuable. This is more than just good communication: that’s just packaging. It’s about the question: what’s in it for me as a customer?
Pricing
How should you measure your price? What the competition charges? What feels “ethical”? What added value do you create?We look at your previous prices and potential price development – always in the context of the offer.
How do you become effective?
Effectiveness – for your customers and on your bank account – is created through visibility, contact, trust and ultimately high quality of your services.
Presence
Together, we look at exactly which channels your business needs and the tone of voice you want to use to communicate your values authentically and effectively.
Performance
This is where the goals are scored.
What does it take for your visibility to lead to sales?
How can you shape the process of getting to know people, build trust and – yes, in the end – sell.
My principles
It’s important to me not only to provide my customers with good professional advice and support, but also to make them feel comfortable and taken seriously.
I would condense the “how” of my work into the following four points.
Listen
My customers already bring a lot with them.
My first task is to understand where they stand, what they want and what ideas, successful and failed attempts they already have in their luggage.
My approach is always to integrate everything that is already there into the further process.
Resonance
On the basis of what I have understood, images, structures, ideas and additions usually emerge in my head.
I offer these to my customers and we continue to think about them together.
Until a coherent picture emerges.
Authenticity
It is very important to me that my clients can be with me in their entirety.
Of course we talk about goals, figures, facts, measures, etc. BUT: Whenever conversations are about effectiveness, visibility, success and our own and others’ standards, things can get pretty substantial and emotional.
In our conversations there is room also for these thoughts and feelings.
Ofcourse, I guarantee the highest level of confidentiality.
Goal orientation
Probably one of my most important principles is that I advise as if it was my own company. If I think something doesn’t make sense, isn’t promising, etc., then I say so openly.
Based on the discussed goals and background, we select suitable (!) measures and not simply “what is done today”.
My offer
My customers became self-employed because they wanted to bring something into the world – not to do marketing.
The variety of options and technical jargon is overwhelming. Then they see something from a competitor and ask themselves: do I need that too?
I am happy to be your tour guide in the marketing jungle. I always provide holistic advice and support at the interface between communication & marketing on the one hand and strategy and business development on the other.
We determine the form and intensity I support you with together: from a rough, orienting consultation, to concepts & training, right through to implementation.
Let’s talk 🙂

I look forward to hearing from you!
You are welcome to write to me at julika@julika-franke.de, call me on +49 176 / 820 92 456 or send me a WhatsApp message or simply fill out the contact form here. I will get back to you shortly.
We always start by getting to know each other without obligation.
Where do you stand, what do you need, what do you want from me?
A conversation like this usually provides initial clarity, an idea of how to proceed.
I would be happy to discuss your situation with you.