My offer
I will accompany you as intensively as is helpful for you at the time – this can also vary from topic to topic.
Basically, I distinguish between three different levels:
- ESparring & consulting
- EStrategy & Concept
- EHands-on support
- Analysis meeting & location determination
When it comes to communication & marketing, my customers often find everything too much.
They wonder where they should start, what they really need and, last but not least, where they should find the time to take care of everything.
To get some clarity, orientation and prioritization into the matter, we often start with a 2-4 hour analysis meeting to determine the current situation.
Together we look
- where you stand,
- what you need right now,
- what you may have already worked out and
- how I can help you.
You can continue to work with the results – regardless of whether you work with me or not.
- Sparring & consulting
“Everyone says I should do xy, but I’m not sure.
Can we discuss this?”,
or: “I think I need xy, but how exactly should I go about it?”
Sometimes you just want to talk something through or have a second opinion.
I am happy to be available for this.
Where can you discuss all the pros and cons with someone?
- who is neither affected by the consequences (e.g. the partner)
- still looks with rose-colored glasses (e.g. your own mother)
- only gives feedback based on their own (bad) experiences (e.g. a colleague or friend).
can
- be selective on a topic that is currently burning under your nails or has been coming up again and again for some time – or
- in the longer term, e.g. if you want to do everything yourself but want to regularly discuss the long lines of your business development.
- Strategy & concept development
If there is not yet so much knowledge and thought on central questions, I am happy to work this out together with my clients.
Who are you, what makes you special, what do you offer, at what price, what are your (sales) goals, who do you want to address, how do you become visible and why should someone buy from you.
These are just a few of the questions we can work on.
Depending on where there is uncertainty.
I like to work in a workshop format, where I always document and share the results.
Depending on the topic (e.g. competition analysis or opening an Instagram channel), I can also develop independent analyses and concepts, then present the results to you and we discuss the next steps together.
Examples of strategy and concept work:
- Development of positioning & communication strategy
- Development of an attractive portfolio and pricing
- Development of a strategy to reach new customers
- Competition analysis (general or channel-related, e.g. on Instagram)
- Optimization of social media profiles
- Preparation of briefing for photo shoot
- Hands on support
Yes, you could write the newsletter, the LinkedIn post, the blog article, the text for the website on your own.
Sure.
Do you feel like it?
Do you have the time?
Less clear.
🙂
In addition to consulting services, I am also happy to offer agency services.
Where my skills stop (I won’t be learning InDesign again in this life), I fall back on long-standing cooperation partners that I am happy to manage for you and thus offer everything from a single source.
Examples of hands-on support (not exhaustive):
- Texts for websites, blogs etc.
- Create an editorial plan
- Write LinkedIn posts
- Accompaniment and quality control photo shoot on location
- Creation of Google Ads campaign
- Google My Business optimization
- Image research
- Graphics development & creation
- Creation of PowerPoint presentations
If you would like practical support, talk to me.
I’ll tell you openly what I can do, what I can’t do and who I would recommend.
Our process together
Whether it’s a large-scale start-up or a new communication channel on a smaller scale, it’s always about this at the beginning,
- where do you stand
- what do you need
- What do you want/should you start with?
- How can I help you and how intensively should I help you?
This can already emerge during the introductory meeting, but it often makes sense to meet for 2-4 hours in a Strategy workshop to work out these issues.
You can also continue to work with the results independently of me.
We always start with a non-binding meeting to see if the chemistry is right and whether I can help you with your concerns.
I look forward to hearing from you!
You are welcome to write to me at julika@julika-franke.de, call me on +49 176 / 820 92 456 or send me a WhatsApp message or simply fill out the contact form here. I will get back to you shortly.
We always start by getting to know each other without obligation.
Where do you stand, what do you need, what do you want from me?
A conversation like this usually provides initial clarity, an idea of how to proceed.
I would be happy to discuss your situation with you.