[et_pb_section fb_built=”1″ custom_padding_last_edited=”on|desktop” admin_label=”Section” module_class=”sec1 start_page1″ _builder_version=”4.27.0″ _module_preset=”default” background_color=”#1f6d73″ background_image=”https:\/\/julika-franke.de\/wp-content\/uploads\/mein-ansatz1.png” background_size=”contain” background_position=”center_right” width=”100%” max_width=”100%” module_alignment=”center” custom_padding=”50px||50px||false|false” custom_padding_tablet=”0px||0px||false|false” custom_padding_phone=”0px||0px||false|false” background_last_edited=”on|phone” custom_css_main_element=”min-height: 905px;||display:flex;” collapsed=”off” global_colors_info=”{}” custom_css_main_element_last_edited=”on|phone” custom_css_main_element_phone=”min-height: inherit;” custom_css_main_element_tablet=”min-height: 905px;”][et_pb_row column_structure=”1_2,1_2″ _builder_version=”4.27.0″ _module_preset=”default” width=”100%” custom_margin=”50px||50px||false|false” custom_margin_tablet=”50px||50px||false|false” custom_margin_phone=”0px||0px||false|false” custom_margin_last_edited=”on|phone” custom_padding=”0px||0px||false|false” custom_css_main_element=” position: initial;” collapsed=”off” global_colors_info=”{}”][et_pb_column type=”1_2″ _builder_version=”4.27.0″ _module_preset=”default” background_enable_color=”off” custom_padding=”0px||140px||false|false” custom_padding_tablet=”|||50px|false|false” custom_padding_phone=”|||50px|false|false” custom_padding_last_edited=”on|tablet” global_colors_info=”{}”][et_pb_text admin_label=”Gesundheit ist mehr als die Abwesenheit von Krankheit ! ” _builder_version=”4.22.2″ _module_preset=”default” header_font=”Comfortaa|500||on|||||” header_text_color=”#FFFFFF” header_font_size=”60px” header_letter_spacing=”-1px” header_line_height=”72px” width=”810px” width_tablet=”” width_phone=”” width_last_edited=”on|phone” header_font_size_tablet=”40px” header_font_size_phone=”26px” header_font_size_last_edited=”on|desktop” header_line_height_tablet=”54px” header_line_height_phone=”31px” header_line_height_last_edited=”on|desktop” global_colors_info=”{}”]<\/p>\n
<\/p>\n
[\/et_pb_text][et_pb_text _builder_version=”4.25.2″ _module_preset=”default” text_font=”||||||||” text_text_color=”#FFFFFF” text_font_size=”20px” text_line_height=”30px” custom_padding=”||0px|||” text_font_size_tablet=”16px” text_font_size_phone=”14px” text_font_size_last_edited=”on|desktop” text_letter_spacing_last_edited=”off|desktop” text_line_height_tablet=”26px” text_line_height_phone=”21px” text_line_height_last_edited=”on|phone” global_colors_info=”{}”]<\/p>\n
From many conversations with individual entrepreneurs, I have developed a light-footed method.
This allows us to analyze and advance your business systematically and at the same time with a lot of heart and intuition.<\/p>\n
[\/et_pb_text][et_pb_button button_url=”#contact” button_text=”Contact us” button_alignment=”left” _builder_version=”4.27.0″ _module_preset=”default” custom_button=”on” button_text_size=”22px” button_text_color=”#FFFFFF” button_bg_color=”#1BB4C2″ button_border_width=”0px” button_border_radius=”30px” global_colors_info=”{}”][\/et_pb_button][\/et_pb_column][et_pb_column type=”1_2″ module_class=”sec1_right” _builder_version=”4.22.1″ _module_preset=”default” global_colors_info=”{}” custom_css_main_element_last_edited=”on|phone”][et_pb_image src=”https:\/\/julika-franke.de\/wp-content\/uploads\/mein-ansatz-mob.png” title_text=”my-approach-mob” align=”center” disabled_on=”off|off|on” _builder_version=”4.27.0″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ _builder_version=”4.25.2″ _module_preset=”default” background_color=”gcid-a565c31e-e502-4a4c-939c-b14464b94bb5″ global_colors_info=”{%22gcid-a565c31e-e502-4a4c-939c-b14464b94bb5%22:%91%22background_color%22%93}”][et_pb_row _builder_version=”4.23.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.23.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_heading title=”6 Ps for your effectiveness” _builder_version=”4.23.4″ _module_preset=”default” title_level=”h2″ title_font=”||||||||” title_text_align=”center” title_text_color=”#1f6d73″ title_font_size=”40px” title_line_height=”48px” title_font_size_tablet=”40px” title_font_size_phone=”20px” title_font_size_last_edited=”on|phone” title_line_height_tablet=”48px” title_line_height_phone=”24px” title_line_height_last_edited=”on|phone” global_colors_info=”{}”][\/et_pb_heading][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_3,2_3″ _builder_version=”4.25.2″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”1_3″ _builder_version=”4.25.2″ _module_preset=”default” global_colors_info=”{}”][et_pb_image src=”https:\/\/julika-franke.de\/wp-content\/uploads\/6-P-approach.png” title_text=”6 P approach” _builder_version=”4.27.0″ _module_preset=”default” hover_enabled=”0″ global_colors_info=”{}” sticky_enabled=”0″][\/et_pb_image][\/et_pb_column][et_pb_column type=”2_3″ _builder_version=”4.25.2″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.0″ _module_preset=”default” text_font=”Comfortaa||||||||” text_text_color=”#1f6d73″ text_font_size=”20px” text_line_height=”30px” text_font_size_tablet=”20px” text_font_size_phone=”14px” text_font_size_last_edited=”on|phone” text_line_height_tablet=”30px” text_line_height_phone=”21px” text_line_height_last_edited=”on|phone” global_colors_info=”{}”]<\/p>\n
Traditional marketing concepts are often too confusing, too imprecise or simply too complex and costly for individual entrepreneurs.<\/p>\n
From my work with many coaches, consultants and individual entrepreneurs, a light-footed method has emerged that allows us to see quickly,<\/p>\n
to make your business and offer clearer, more attractive and more effective.<\/p>\n
[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ inner_shadow=”on” _builder_version=”4.25.2″ _module_preset=”default” min_height=”262.6px” box_shadow_style=”preset6″ global_colors_info=”{}”][et_pb_row _builder_version=”4.27.0″ _module_preset=”default” custom_padding=”||0px||false|false” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.25.2″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.0″ _module_preset=”default” text_font=”Comfortaa||||||||” text_text_color=”#1f6d73″ text_font_size=”24px” text_line_height=”30px” text_font_size_tablet=”20px” text_font_size_phone=”14px” text_font_size_last_edited=”on|phone” text_line_height_tablet=”30px” text_line_height_phone=”21px” text_line_height_last_edited=”on|phone” global_colors_info=”{}”]<\/p>\n
Perhaps you know the story of the man who has lost his key and is looking for it under a lamppost. A man comes by and asks “Are you sure you lost the key here?”.
To which the seeker replies “No, it was over there, but the light is better here.”<\/p>\n
[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ _builder_version=”4.27.0″ _module_preset=”default” background_color=”#FFFFFF” custom_padding=”56px|||||” global_colors_info=”{}”][et_pb_row _builder_version=”4.27.0″ _module_preset=”default” custom_margin=”||||false|false” custom_padding=”||0px||false|false” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.23.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_heading title=”3 central fields of analysis” _builder_version=”4.23.4″ _module_preset=”default” title_level=”h2″ title_font=”||||||||” title_text_align=”center” title_text_color=”#1f6d73″ title_font_size=”40px” title_line_height=”48px” title_font_size_tablet=”40px” title_font_size_phone=”20px” title_font_size_last_edited=”on|phone” title_line_height_tablet=”48px” title_line_height_phone=”24px” title_line_height_last_edited=”on|phone” global_colors_info=”{}”][\/et_pb_heading][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_2,1_2″ _builder_version=”4.27.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”1_2″ _builder_version=”4.27.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.0″ _module_preset=”default” text_font=”Comfortaa||||||||” text_text_color=”#1f6d73″ text_font_size=”20px” text_line_height=”30px” background_color=”RGBA(255,255,255,0)” custom_padding=”0px|0px|0px|0px|true|true” text_font_size_tablet=”20px” text_font_size_phone=”14px” text_font_size_last_edited=”on|phone” text_line_height_tablet=”30px” text_line_height_phone=”21px” text_line_height_last_edited=”on|phone” border_radii=”on|15px|15px|15px|15px” global_colors_info=”{}”]<\/p>\n
The story with the key may seem a bit strange, but unfortunately it often has more to do with reality than we would like.
\nI have often seen self-employed people who are constantly working on the product and when I ask how many people know about the product, it gets quite quiet. <\/p>\n
[\/et_pb_text][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”4.27.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.0″ _module_preset=”default” text_font=”Comfortaa||||||||” text_text_color=”#1f6d73″ text_font_size=”20px” text_line_height=”30px” background_color=”RGBA(255,255,255,0)” custom_padding=”0px|0px|0px|0px|true|true” text_font_size_tablet=”20px” text_font_size_phone=”14px” text_font_size_last_edited=”on|phone” text_line_height_tablet=”30px” text_line_height_phone=”21px” text_line_height_last_edited=”on|phone” border_radii=”on|15px|15px|15px|15px” global_colors_info=”{}”]<\/p>\n
It is important to me that we take an analytical approach and work on the right problem with regard to your goals. This CAN be the product, but it can also be other topics.<\/p>\n
The three analysis fields help you to better understand your starting point.<\/p>\n
[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_3,1_3,1_3″ make_equal=”on” _builder_version=”4.27.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”1_3″ _builder_version=”4.27.0″ _module_preset=”default” background_color=”gcid-e21182ec-ed9c-461e-a547-4cba686208fa” border_radii=”on|15px|15px|15px|15px” global_colors_info=”{%22gcid-e21182ec-ed9c-461e-a547-4cba686208fa%22:%91%22background_color%22%93}”][et_pb_heading title=”Who are you?” _builder_version=”4.27.0″ _module_preset=”default” title_level=”h2″ title_font=”|800|||||||” title_text_align=”center” title_text_color=”#216A71″ custom_margin=”||0px||false|false” custom_padding=”30px||||false|false” global_colors_info=”{}”][\/et_pb_heading][et_pb_text _builder_version=”4.27.0″ _module_preset=”default” text_font=”Comfortaa|800|||||||” text_text_color=”#FFFFFF” text_font_size=”20px” text_line_height=”30px” background_color=”#1BB4C2″ custom_margin=”20px|30px|10px|30px|false|false” custom_padding=”5px|20px|5px|20px|true|true” text_font_size_tablet=”20px” text_font_size_phone=”14px” text_font_size_last_edited=”on|phone” text_line_height_tablet=”30px” text_line_height_phone=”21px” text_line_height_last_edited=”on|phone” border_radii=”on|15px|15px|15px|15px” global_colors_info=”{}”]<\/p>\n
Profile<\/p>\n
[\/et_pb_text][et_pb_text _builder_version=”4.27.0″ _module_preset=”default” text_font=”Comfortaa|800|||||||” text_text_color=”#FFFFFF” text_font_size=”20px” text_line_height=”30px” background_color=”#1BB4C2″ custom_margin=”10px|30px|20px|30px|false|false” custom_padding=”5px|20px|5px|20px|true|true” text_font_size_tablet=”20px” text_font_size_phone=”14px” text_font_size_last_edited=”on|phone” text_line_height_tablet=”30px” text_line_height_phone=”21px” text_line_height_last_edited=”on|phone” border_radii=”on|15px|15px|15px|15px” global_colors_info=”{}”]<\/p>\n
Positioning<\/p>\n
[\/et_pb_text][\/et_pb_column][et_pb_column type=”1_3″ _builder_version=”4.27.0″ _module_preset=”default” background_color=”gcid-e21182ec-ed9c-461e-a547-4cba686208fa” border_radii=”on|15px|15px|15px|15px” global_colors_info=”{%22gcid-e21182ec-ed9c-461e-a547-4cba686208fa%22:%91%22background_color%22%93}”][et_pb_heading title=”What do you offer?” _builder_version=”4.27.0″ _module_preset=”default” title_level=”h2″ title_font=”|800|||||||” title_text_align=”center” title_text_color=”#216A71″ custom_margin=”||0px||false|false” custom_padding=”30px||||false|false” global_colors_info=”{}”][\/et_pb_heading][et_pb_text _builder_version=”4.27.0″ _module_preset=”default” text_font=”Comfortaa|800|||||||” text_text_color=”#FFFFFF” text_font_size=”20px” text_line_height=”30px” background_color=”#1BB4C2″ custom_margin=”20px|30px|10px|30px|false|false” custom_padding=”5px|20px|5px|20px|true|true” text_font_size_tablet=”20px” text_font_size_phone=”14px” text_font_size_last_edited=”on|phone” text_line_height_tablet=”30px” text_line_height_phone=”21px” text_line_height_last_edited=”on|phone” border_radii=”on|15px|15px|15px|15px” global_colors_info=”{}”]<\/p>\n
Portfolio<\/p>\n
[\/et_pb_text][et_pb_text _builder_version=”4.27.0″ _module_preset=”default” text_font=”Comfortaa|800|||||||” text_text_color=”#FFFFFF” text_font_size=”20px” text_line_height=”30px” background_color=”#1BB4C2″ custom_margin=”10px|30px|20px|30px|false|false” custom_padding=”5px|20px|5px|20px|true|true” text_font_size_tablet=”20px” text_font_size_phone=”14px” text_font_size_last_edited=”on|phone” text_line_height_tablet=”30px” text_line_height_phone=”21px” text_line_height_last_edited=”on|phone” border_radii=”on|15px|15px|15px|15px” global_colors_info=”{}”]<\/p>\n
Pricing<\/span><\/p>\n [\/et_pb_text][\/et_pb_column][et_pb_column type=”1_3″ _builder_version=”4.27.0″ _module_preset=”default” background_color=”gcid-e21182ec-ed9c-461e-a547-4cba686208fa” border_radii=”on|15px|15px|15px|15px” global_colors_info=”{%22gcid-e21182ec-ed9c-461e-a547-4cba686208fa%22:%91%22background_color%22%93}”][et_pb_heading title=”How do you become effective?” _builder_version=”4.27.0″ _module_preset=”default” title_level=”h2″ title_font=”|800|||||||” title_text_align=”center” title_text_color=”#216A71″ custom_margin=”||0px||false|false” custom_padding=”30px||||false|false” global_colors_info=”{}”][\/et_pb_heading][et_pb_text _builder_version=”4.27.0″ _module_preset=”default” text_font=”Comfortaa|800|||||||” text_text_color=”#FFFFFF” text_font_size=”20px” text_line_height=”30px” background_color=”#1BB4C2″ custom_margin=”20px|30px|10px|30px|false|false” custom_padding=”5px|20px|5px|20px|true|true” text_font_size_tablet=”20px” text_font_size_phone=”14px” text_font_size_last_edited=”on|phone” text_line_height_tablet=”30px” text_line_height_phone=”21px” text_line_height_last_edited=”on|phone” border_radii=”on|15px|15px|15px|15px” global_colors_info=”{}”]<\/p>\n Presence<\/p>\n [\/et_pb_text][et_pb_text _builder_version=”4.27.0″ _module_preset=”default” text_font=”Comfortaa|800|||||||” text_text_color=”#FFFFFF” text_font_size=”20px” text_line_height=”30px” background_color=”#1BB4C2″ custom_margin=”10px|30px|20px|30px|false|false” custom_padding=”5px|20px|5px|20px|true|true” text_font_size_tablet=”20px” text_font_size_phone=”14px” text_font_size_last_edited=”on|phone” text_line_height_tablet=”30px” text_line_height_phone=”21px” text_line_height_last_edited=”on|phone” border_radii=”on|15px|15px|15px|15px” global_colors_info=”{}”]<\/p>\n Performance<\/p>\n [\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ admin_label=”Dies klingt f\u00fcr viele wie ein unerreichbares Ziel” module_class=”sec2_home” _builder_version=”4.27.0″ _module_preset=”default” background_color=”gcid-e21182ec-ed9c-461e-a547-4cba686208fa” min_height=”407.9px” custom_padding=”20px||20px||false|false” custom_css_main_element=” display: inline-block;|| width: 100%;” collapsed=”off” global_colors_info=”{%22gcid-e21182ec-ed9c-461e-a547-4cba686208fa%22:%91%22background_color%22%93}”][et_pb_row column_structure=”1_3,2_3″ _builder_version=”4.27.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”1_3″ _builder_version=”4.27.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_heading title=”Who are you?” _builder_version=”4.27.0″ _module_preset=”default” title_level=”h2″ title_font=”||||||||” title_text_align=”center” title_text_color=”#1f6d73″ title_font_size=”40px” title_line_height=”48px” title_font_size_tablet=”40px” title_font_size_phone=”20px” title_font_size_last_edited=”on|phone” title_line_height_tablet=”48px” title_line_height_phone=”24px” title_line_height_last_edited=”on|phone” global_colors_info=”{}”][\/et_pb_heading][et_pb_text _builder_version=”4.27.0″ _module_preset=”default” text_font=”Comfortaa||||||||” text_text_color=”#1f6d73″ text_font_size=”20px” text_line_height=”30px” text_font_size_tablet=”20px” text_font_size_phone=”14px” text_font_size_last_edited=”on|phone” text_line_height_tablet=”30px” text_line_height_phone=”21px” text_line_height_last_edited=”on|phone” global_colors_info=”{}”]<\/p>\n My customers know that they need to stand out. Most people are unique with their offer – but in a different way than they think.<\/p>\n [\/et_pb_text][\/et_pb_column][et_pb_column type=”2_3″ _builder_version=”4.27.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.0″ _module_preset=”default” text_font=”Comfortaa||||||||” text_text_color=”#1f6d73″ text_font_size=”20px” text_line_height=”30px” header_text_color=”#216A71″ header_2_text_color=”#1BB4C2″ header_3_text_color=”#1BB4C2″ header_3_font_size=”26px” background_color=”#FFFFFF” custom_padding=”15px|10px|15px|15px|true|false” text_font_size_tablet=”20px” text_font_size_phone=”14px” text_font_size_last_edited=”on|phone” text_line_height_tablet=”30px” text_line_height_phone=”21px” text_line_height_last_edited=”on|phone” border_radii=”on|15px|15px|15px|15px” global_colors_info=”{}”]<\/p>\n Individual entrepreneurs are often an integral part of the “product”. You buy from them because they are who they are. [\/et_pb_text][et_pb_text _builder_version=”4.27.0″ _module_preset=”default” text_font=”Comfortaa||||||||” text_text_color=”#1f6d73″ text_font_size=”20px” text_line_height=”30px” header_text_color=”#216A71″ header_2_text_color=”#1BB4C2″ header_3_text_color=”#1BB4C2″ header_3_font_size=”26px” background_color=”#FFFFFF” custom_padding=”15px|10px|15px|15px|true|false” text_font_size_tablet=”20px” text_font_size_phone=”14px” text_font_size_last_edited=”on|phone” text_line_height_tablet=”30px” text_line_height_phone=”21px” text_line_height_last_edited=”on|phone” border_radii=”on|15px|15px|15px|15px” global_colors_info=”{}”]<\/p>\n This is about what you bring to the table of the world through your special combination of abilities, motivations, skills, characteristics, etc. Who are you with this special “configuration” – also in the context of the competition and your target group?<\/p>\n [\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ admin_label=”Dies klingt f\u00fcr viele wie ein unerreichbares Ziel” module_class=”sec2_home” _builder_version=”4.27.0″ _module_preset=”default” background_color=”gcid-a565c31e-e502-4a4c-939c-b14464b94bb5″ min_height=”407.9px” custom_padding=”20px||20px||false|false” custom_css_main_element=” display: inline-block;|| width: 100%;” collapsed=”off” global_colors_info=”{%22gcid-a565c31e-e502-4a4c-939c-b14464b94bb5%22:%91%22background_color%22%93}”][et_pb_row column_structure=”1_3,2_3″ _builder_version=”4.27.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”1_3″ _builder_version=”4.27.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_heading title=”What do you offer?” _builder_version=”4.27.0″ _module_preset=”default” title_level=”h2″ title_font=”||||||||” title_text_align=”center” title_text_color=”#1f6d73″ title_font_size=”40px” title_line_height=”48px” title_font_size_tablet=”40px” title_font_size_phone=”20px” title_font_size_last_edited=”on|phone” title_line_height_tablet=”48px” title_line_height_phone=”24px” title_line_height_last_edited=”on|phone” global_colors_info=”{}”][\/et_pb_heading][et_pb_text _builder_version=”4.27.0″ _module_preset=”default” text_font=”Comfortaa||||||||” text_text_color=”#1f6d73″ text_font_size=”20px” text_line_height=”30px” text_font_size_tablet=”20px” text_font_size_phone=”14px” text_font_size_last_edited=”on|phone” text_line_height_tablet=”30px” text_line_height_phone=”21px” text_line_height_last_edited=”on|phone” global_colors_info=”{}”]<\/p>\n Your offer is like an outstretched hand towards your customers. [\/et_pb_text][\/et_pb_column][et_pb_column type=”2_3″ _builder_version=”4.27.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.0″ _module_preset=”default” text_font=”Comfortaa||||||||” text_text_color=”#1f6d73″ text_font_size=”20px” text_line_height=”30px” header_text_color=”#216A71″ header_2_text_color=”#1BB4C2″ header_3_text_color=”#1BB4C2″ header_3_font_size=”26px” background_color=”#FFFFFF” custom_padding=”15px|10px|15px|15px|true|false” text_font_size_tablet=”20px” text_font_size_phone=”14px” text_font_size_last_edited=”on|phone” text_line_height_tablet=”30px” text_line_height_phone=”21px” text_line_height_last_edited=”on|phone” border_radii=”on|15px|15px|15px|15px” global_colors_info=”{}”]<\/p>\n For someone to want to buy, this offer must feel relevant, tangible and valuable. This is more than just good communication: that’s just packaging. It’s about the question: what’s in it for me as a customer?<\/p>\n [\/et_pb_text][et_pb_text _builder_version=”4.27.0″ _module_preset=”default” text_font=”Comfortaa||||||||” text_text_color=”#1f6d73″ text_font_size=”20px” text_line_height=”30px” header_text_color=”#216A71″ header_2_text_color=”#1BB4C2″ header_3_text_color=”#1BB4C2″ header_3_font_size=”26px” background_color=”#FFFFFF” custom_padding=”15px|10px|15px|15px|true|false” text_font_size_tablet=”20px” text_font_size_phone=”14px” text_font_size_last_edited=”on|phone” text_line_height_tablet=”30px” text_line_height_phone=”21px” text_line_height_last_edited=”on|phone” border_radii=”on|15px|15px|15px|15px” global_colors_info=”{}”]<\/p>\n How should you measure your price? What the competition charges? What feels “ethical”? What added value do you create?We look at your previous prices and potential price development – always in the context of the offer.<\/p>\n [\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ admin_label=”Dies klingt f\u00fcr viele wie ein unerreichbares Ziel” module_class=”sec2_home” _builder_version=”4.27.0″ _module_preset=”default” background_color=”gcid-e21182ec-ed9c-461e-a547-4cba686208fa” min_height=”407.9px” custom_padding=”20px||20px||false|false” custom_css_main_element=” display: inline-block;|| width: 100%;” collapsed=”off” global_colors_info=”{%22gcid-e21182ec-ed9c-461e-a547-4cba686208fa%22:%91%22background_color%22%93}”][et_pb_row column_structure=”1_3,2_3″ _builder_version=”4.27.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”1_3″ _builder_version=”4.27.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_heading title=”How do you become effective?” _builder_version=”4.27.0″ _module_preset=”default” title_level=”h2″ title_font=”||||||||” title_text_align=”center” title_text_color=”#1f6d73″ title_font_size=”40px” title_line_height=”48px” title_font_size_tablet=”40px” title_font_size_phone=”20px” title_font_size_last_edited=”on|phone” title_line_height_tablet=”48px” title_line_height_phone=”24px” title_line_height_last_edited=”on|phone” global_colors_info=”{}”][\/et_pb_heading][et_pb_text _builder_version=”4.27.0″ _module_preset=”default” text_font=”Comfortaa||||||||” text_text_color=”#1f6d73″ text_font_size=”20px” text_line_height=”30px” text_font_size_tablet=”20px” text_font_size_phone=”14px” text_font_size_last_edited=”on|phone” text_line_height_tablet=”30px” text_line_height_phone=”21px” text_line_height_last_edited=”on|phone” global_colors_info=”{}”]<\/p>\n Effectiveness – for your customers and on your bank account – is created through visibility, contact, trust and ultimately high quality of your services.<\/p>\n [\/et_pb_text][\/et_pb_column][et_pb_column type=”2_3″ _builder_version=”4.27.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.0″ _module_preset=”default” text_font=”Comfortaa||||||||” text_text_color=”#1f6d73″ text_font_size=”20px” text_line_height=”30px” header_text_color=”#216A71″ header_2_text_color=”#1BB4C2″ header_3_text_color=”#1BB4C2″ header_3_font_size=”26px” background_color=”#FFFFFF” custom_padding=”15px|10px|15px|15px|true|false” text_font_size_tablet=”20px” text_font_size_phone=”14px” text_font_size_last_edited=”on|phone” text_line_height_tablet=”30px” text_line_height_phone=”21px” text_line_height_last_edited=”on|phone” border_radii=”on|15px|15px|15px|15px” global_colors_info=”{}”]<\/p>\n Together, we look at exactly which channels<\/strong> your business needs and the tone of voice<\/strong> you want to use to communicate your values authentically and effectively.<\/p>\n [\/et_pb_text][et_pb_text _builder_version=”4.27.0″ _module_preset=”default” text_font=”Comfortaa||||||||” text_text_color=”#1f6d73″ text_font_size=”20px” text_line_height=”30px” header_text_color=”#216A71″ header_2_text_color=”#1BB4C2″ header_3_text_color=”#1BB4C2″ header_3_font_size=”26px” background_color=”#FFFFFF” custom_padding=”15px|10px|15px|15px|true|false” text_font_size_tablet=”20px” text_font_size_phone=”14px” text_font_size_last_edited=”on|phone” text_line_height_tablet=”30px” text_line_height_phone=”21px” text_line_height_last_edited=”on|phone” border_radii=”on|15px|15px|15px|15px” global_colors_info=”{}”]<\/p>\n This is where the goals are scored. [\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ _builder_version=”4.27.0″ _module_preset=”default” background_image=”https:\/\/julika-franke.de\/wp-content\/uploads\/2-scaled.jpg” height=”500px” height_tablet=”500px” height_phone=”40vw” height_last_edited=”on|phone” box_shadow_style=”preset6″ collapsed=”off” global_colors_info=”{}”][\/et_pb_section][et_pb_section fb_built=”1″ admin_label=”Dies klingt f\u00fcr viele wie ein unerreichbares Ziel” module_class=”sec2_home” _builder_version=”4.27.0″ _module_preset=”default” background_color=”gcid-a565c31e-e502-4a4c-939c-b14464b94bb5″ min_height=”430.9px” custom_padding=”0px||||false|false” custom_css_main_element=” display: inline-block;|| width: 100%;” collapsed=”off” global_colors_info=”{%22gcid-a565c31e-e502-4a4c-939c-b14464b94bb5%22:%91%22background_color%22%93}”][et_pb_row _builder_version=”4.27.0″ _module_preset=”default” custom_margin=”50px||||false|false” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.25.2″ _module_preset=”default” global_colors_info=”{}”][et_pb_heading title=”My principles” _builder_version=”4.27.0″ _module_preset=”default” title_level=”h2″ title_font=”||||||||” title_text_align=”center” title_text_color=”#1f6d73″ title_font_size=”40px” title_line_height=”48px” title_font_size_tablet=”40px” title_font_size_phone=”20px” title_font_size_last_edited=”on|phone” title_line_height_tablet=”48px” title_line_height_phone=”24px” title_line_height_last_edited=”on|phone” global_colors_info=”{}”][\/et_pb_heading][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_2,1_2″ _builder_version=”4.27.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”1_2″ _builder_version=”4.27.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.22.1″ _module_preset=”default” text_font=”Comfortaa||||||||” text_text_color=”#1f6d73″ text_font_size=”20px” text_line_height=”30px” text_font_size_tablet=”20px” text_font_size_phone=”14px” text_font_size_last_edited=”on|phone” text_line_height_tablet=”30px” text_line_height_phone=”21px” text_line_height_last_edited=”on|phone” global_colors_info=”{}”]<\/p>\n It’s important to me not only to provide my customers with good professional advice and support, but also to make them feel comfortable and taken seriously.<\/p>\n I would condense the “how” of my work into the following four points.<\/p>\n <\/p>\n [\/et_pb_text][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”4.27.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_accordion open_toggle_text_color=”#1BB4C2″ open_toggle_background_color=”#FFFFFF” closed_toggle_background_color=”#FFFFFF” toggle_icon=”||fa||900″ icon_color=”#13b4c1″ use_icon_font_size=”on” icon_font_size=”20px” module_class=”custom_accordion” _builder_version=”4.27.0″ _module_preset=”default” toggle_text_color=”#216A71″ toggle_font=”Comfortaa|800|||||||” toggle_font_size=”18px” closed_toggle_font=”Comfortaa||||||||” body_font=”Comfortaa||||||||” body_text_align=”left” body_text_color=”#216A71″ body_font_size=”18px” custom_css_free_form=”.custom_accordion .et_pb_toggle_open .et_pb_toggle_title:before {|| display: block !important;|| transform: rotate(0deg);|| color: #13b4c1;|| font-family: FontAwesome !important;|| font-weight: 900 !important;|| content: %22%92f106%22 !important;||}” global_colors_info=”{}”][et_pb_accordion_item title=”Listen” open=”on” icon_color=”#13b4c1″ toggle_icon=”||fa||900″ use_icon_font_size=”on” _builder_version=”4.27.0″ _module_preset=”default” custom_margin=”||4%||false|false” custom_padding=”15px|20px|15px|20px|false|false” border_radii=”on|15px|15px|15px|15px” border_color_all=”#ededed” global_colors_info=”{}”]<\/p>\n My customers already bring a lot with them. My approach is always to integrate everything that is already there into the further process.<\/p>\n [\/et_pb_accordion_item][et_pb_accordion_item title=”Resonance” icon_color=”#13b4c1″ toggle_icon=”||fa||900″ use_icon_font_size=”on” _builder_version=”4.27.0″ _module_preset=”default” custom_margin=”||4%||false|false” custom_padding=”15px|20px|15px|20px|false|false” border_radii=”on|15px|15px|15px|15px” border_color_all=”#ededed” global_colors_info=”{}” open=”off”]<\/p>\n On the basis of what I have understood, images, structures, ideas and additions usually emerge in my head.<\/p>\n I offer these to my customers and we continue to think about them together. [\/et_pb_accordion_item][et_pb_accordion_item title=”Authenticity” icon_color=”#13b4c1″ toggle_icon=”||fa||900″ use_icon_font_size=”on” _builder_version=”4.27.0″ _module_preset=”default” custom_margin=”||4%||false|false” custom_padding=”15px|20px|15px|20px|false|false” border_radii=”on|15px|15px|15px|15px” border_color_all=”#ededed” global_colors_info=”{}” open=”off”]<\/p>\n It is very important to me that my clients can be with me in their entirety. Ofcourse, I guarantee the highest level of confidentiality.<\/p>\n [\/et_pb_accordion_item][et_pb_accordion_item title=”Goal orientation” icon_color=”#13b4c1″ toggle_icon=”||fa||900″ use_icon_font_size=”on” _builder_version=”4.27.0″ _module_preset=”default” custom_margin=”||4%||false|false” custom_padding=”15px|20px|15px|20px|false|false” border_radii=”on|15px|15px|15px|15px” border_color_all=”#ededed” global_colors_info=”{}” open=”off”]<\/p>\n Probably one of my most important principles is that I advise as if it was my own company. If I think something doesn’t make sense, isn’t promising, etc., then I say so openly.<\/p>\n Based on the discussed goals and\u00a0 background, we select suitable (!) measures and not simply “what is done today”.<\/p>\n [\/et_pb_accordion_item][\/et_pb_accordion][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ _builder_version=”4.27.0″ _module_preset=”default” background_color=”#FFFFFF” global_colors_info=”{}”][et_pb_row _builder_version=”4.27.0″ _module_preset=”default” min_height=”84.9px” custom_padding=”||0px||false|false” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.23.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_heading title=”My offer” _builder_version=”4.25.2″ _module_preset=”default” title_level=”h2″ title_font=”|–et_global_body_font_weight|||||||” title_text_align=”center” title_text_color=”#1f6d73″ title_font_size=”40px” title_line_height=”48px” title_font_size_tablet=”40px” title_font_size_phone=”20px” title_font_size_last_edited=”on|phone” title_line_height_tablet=”48px” title_line_height_phone=”24px” title_line_height_last_edited=”on|phone” global_colors_info=”{}”][\/et_pb_heading][et_pb_text _builder_version=”4.27.0″ _module_preset=”default” text_font=”Comfortaa||||||||” text_text_color=”#1f6d73″ text_font_size=”20px” text_line_height=”30px” text_font_size_tablet=”20px” text_font_size_phone=”14px” text_font_size_last_edited=”on|phone” text_line_height_tablet=”30px” text_line_height_phone=”21px” text_line_height_last_edited=”on|phone” global_colors_info=”{}”]<\/p>\n My customers became self-employed because they wanted to bring something into the world – not to do marketing. [\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”2_3,1_3″ _builder_version=”4.25.2″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”2_3″ _builder_version=”4.25.2″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.0″ _module_preset=”default” text_font=”Comfortaa||||||||” text_text_color=”#1f6d73″ text_font_size=”20px” text_line_height=”30px” text_font_size_tablet=”20px” text_font_size_phone=”14px” text_font_size_last_edited=”on|phone” text_line_height_tablet=”30px” text_line_height_phone=”21px” text_line_height_last_edited=”on|phone” global_colors_info=”{}”]<\/p>\n I am happy to be your tour guide in the marketing jungle. I always provide holistic advice and support at the interface between communication & marketing<\/strong> on the one hand and strategy<\/strong> and business development<\/strong> on the other.<\/p>\n We determine the form and intensity I support you with together: from a rough, orienting consultation<\/strong>, to concepts<\/strong> & training, right through to implementation<\/strong>.<\/p>\n Let’s talk \ud83d\ude42<\/p>\n [\/et_pb_text][et_pb_button button_url=”https:\/\/julika-franke.de\/en\/my-offer\/” button_text=”Details of my offer” button_alignment=”right” _builder_version=”4.27.0″ _module_preset=”default” custom_button=”on” button_text_size=”22px” button_text_color=”#FFFFFF” button_bg_color=”#1BB4C2″ button_border_width=”0px” button_border_radius=”30px” global_colors_info=”{}”][\/et_pb_button][\/et_pb_column][et_pb_column type=”1_3″ _builder_version=”4.25.2″ _module_preset=”default” global_colors_info=”{}”][et_pb_image src=”https:\/\/julika-franke.de\/wp-content\/uploads\/Consultancy-areas.png” title_text=”Consultancy areas” _builder_version=”4.27.0″ _module_preset=”default” hover_enabled=”0″ global_colors_info=”{}” sticky_enabled=”0″][\/et_pb_image][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ _builder_version=”4.27.0″ _module_preset=”default” background_image=”https:\/\/julika-franke.de\/wp-content\/uploads\/JF-Website-Querbilder.png” height=”500px” height_tablet=”500px” height_phone=”40vw” height_last_edited=”on|phone” box_shadow_style=”preset6″ global_colors_info=”{}”][\/et_pb_section][et_pb_section fb_built=”1″ module_id=”kontakt” _builder_version=”4.27.0″ _module_preset=”default” background_color=”gcid-a565c31e-e502-4a4c-939c-b14464b94bb5″ global_colors_info=”{%22gcid-a565c31e-e502-4a4c-939c-b14464b94bb5%22:%91%22background_color%22%93}”][et_pb_row _builder_version=”4.23.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.23.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_heading title=”I look forward to hearing from you!” _builder_version=”4.27.0″ _module_preset=”default” title_level=”h2″ title_font=”||||||||” title_text_align=”center” title_text_color=”#1f6d73″ title_font_size=”40px” title_line_height=”48px” title_font_size_tablet=”40px” title_font_size_phone=”20px” title_font_size_last_edited=”on|phone” title_line_height_tablet=”48px” title_line_height_phone=”24px” title_line_height_last_edited=”on|phone” global_colors_info=”{}”][\/et_pb_heading][et_pb_text _builder_version=”4.27.0″ _module_preset=”default” text_font=”Comfortaa||||||||” text_text_color=”#1f6d73″ text_font_size=”20px” text_line_height=”30px” text_font_size_tablet=”20px” text_font_size_phone=”14px” text_font_size_last_edited=”on|phone” text_line_height_tablet=”30px” text_line_height_phone=”21px” text_line_height_last_edited=”on|phone” global_colors_info=”{}”]<\/p>\n
They even think they need to be somehow “unique”.<\/p>\nProfile<\/strong><\/h3>\n
And that is exactly what we are looking at in this aspect.\u00a0<\/p>\n\n
Positioning<\/strong><\/h3>\n
\nYou are offering them that something will get better by working with you. <\/p>\nPortfolio<\/strong><\/h3>\n
Pricing<\/strong><\/h3>\n
Presence<\/strong><\/h3>\n
Performance<\/strong><\/h3>\n
\nWhat does it take for your visibility to lead to sales?
\nHow can you shape the process of getting to know people, build trust and – yes, in the end – sell. <\/p>\n
\nMy first task is to understand where they stand, what they want and what ideas, successful and failed attempts they already have in their luggage. <\/p>\n
Until a coherent picture emerges.<\/p>\n
Of course we talk about goals, figures, facts, measures, etc. BUT: Whenever conversations are about effectiveness, visibility, success and our own and others’ standards, things can get pretty substantial and emotional.
In our conversations there is room also for these thoughts and feelings.<\/p>\n
The variety of options and technical jargon is overwhelming. Then they see something from a competitor and ask themselves: do I need that too?<\/p>\n